Product Designer

Senior product designer at Acuris | Fixed Income division (2019, August – present)

Building and improving digital products destined to the financial world: trusted data, news and analysis on the global credit markets. Working on Fixed Income Divisional Intelligence (mainly Debtwire, but also xTract Research and Creditflux).

Debtwire reports on corporate debt situations before credit ratings are changed. It offers unique insights and in-depth credit analysis, debt data, and analytics for distressed debt and leveraged finance markets. (Find distressed situations early / Discover restructuring, financing and advisory opportunities first / Identify companies with value opportunities)

As a senior product designer my work consists of:

  • designing new features and always looking to improve the product
  • constantly collaborating with the PM team and the Relationship Management and providing support for everything I could help with
  • analysing the available quantitative data (Piwick, Hotjar), make reports and look for opportunities
  • having interviews with the end users: either discovery interviews to identify possible opportunities for the product, or usability interviews to test/ validate new prototyped ideas.
  • collaborate with the Design team on constantly improving the working process.
  • Facilitating different exercises (eg. card sorting, mini design sprints, sketching) with different stakeholders / depending on the needs of the product and team
  • documenting the final designs and making sure it covers all the uses cases, needed screen sizes and other details.
  • collaborating with the Front-end team for a proper implementation

Projects and other work screenshots and details: link.

UX trainer at The Informal School of IT

Doing my best to contribute to the growth of UX in Iasi, by training and mentoring people willing to make a change in their lives and determined to join this industry, design and develop the best experiences and products; training them into this field, by sharing what I also learned till now.

Details about the work and some projects: link.

Senior product designer at Signant Health (June 2019 – August 2019)

Worked on a product called TrialConsent (now eConsent). This product makes the process of enrolling into a medical trial easier for all the parties involved: patients, clinics (doctors, nurses, all medical personnel) and sponsors.

There were 3 different products involved, all focusing on each main user persona. The medical trials field is quite regulated so we had to make sure we are following each rule and provide access to the right and allowed to access data to each of the personas.

My work at Signant Health consisted of:

  • designing new features and always looking to improve the product
  • constantly collaborating with the PM team and development team
  • having interviews with the end users: usability interviews to test/ validate new prototyped ideas.
  • collaborate with the Design team on constantly improving the working process.
  • documenting the final designs and making sure it covers all the uses cases, needed screen sizes and other details.
  • collaborating with the Front-end developers for a proper implementation
  • mentoring the other designer from the team (mid level)

Projects and other work screenshots and details: link.

UX Rocks: Co-founder & Product Designer (2018, February – present)

UX Rocks is a disruptive product design studio focused on strategic product design, rapid innovation & growth using the Design Sprint framework and Design Thinking methods. We apply the process on the projects we’re working on, but also do workshops and talks about it. We are Oana, Adrian, Dan and Mihai. 4 UX designers that want to go beyond the common. 4 horsemen that started this to make the designer’s life more challenging.

Within UX Rocks I focus on:

  • UX Research (adapt the process to fit our projects, decide the research strategy, plan and execute)
  • Facilitating Design Sprints
  • UX plan and strategy
  • UI
  • Facilitating workshops
  • Do presentations showcasing our work

1. MUSIC FESTIVAL APP – CASE STUDY

  • first project to showcase the Design Sprint Process
  • took the challenge of a mobile app and tried to improve the overall experience of the festival participant
  • did a research survey to learn about the festival participant, to see the pain points and what are the possible features we can focus on, beside secondary research (competitive analysis, other studies)
  • presentation of the project: Fast Ways to Create Better Products

2. [PROJECT NAME] DESIGN SPRINT

  • main challenge: to validate the product idea and to have a starting point for the project
  • solution: Design Sprint
  • result: idea was validated, the team has a plan to start the development (the MVP and future features to be implemented)
  • tools: Miro (Realtime Board) for remote work, Figma – prototyping, Skype – meetings, pen and paper.

Other projects and work screenshots and details: link.

Optymyze: Senior UX Designer (2016 – present)

My work with Optymyze implied to:

  • Improve the Design process
  • Facilitate Design Sprints within the company
  • Insert the Design Sprint into the Agile/ UX process
  • Build the Optymyze Design System
  • Collaborate with the Front-End, Back End and Testing departments.
  • Research, create common understanding of complex concepts
  • Sketch mock-ups and flows
  • Validate, implement and test products and features
  • Run or participate in usability tests, interviews and surveys with users.
  • Improve the accessibility of the web and mobile app

Features/ Products I worked on:

  • Mobile app (together with the development team worked on adapting the mobile web platform into a mobile app, developed mobile specific features, provided accessibility features; provided support for the development team on the migration from Cordova to React Native). // Android app // iOS app
  • Collaboration. Chat capabilities over specific sales components.
  • Integration with third party apps. Adapted existing apps to our design system and capabilities while integrating them into our app. Worked together with the development team to decide on prioritising what to be integrated or not.

Details about the work and some projects: link.

Namogo: UX Designer (2015 – 2016)

Worked together with the Namogo team on (mostly) local projects. Collaborated with local business to design their websites or mobile apps. Did work on research, user personas, customer journey maps, empathy maps, sketches, wireframes, UI, prototyping and little user testing. Followed the brand guidelines through the process.

Some projects I worked on:

[Attached case studies (the presentations) are all the work of the Namogo team. I am adding them as reference for the projects I worked on]

  • Simap mobile app. For this project I worked on the mobile app (both iOS and android) and did the research part, sketches, wireframes and UI. Supported the development team along the way for a better implementation.// Case study presentation: Design for an artistic mediation mobile app.
  • Vezuvian.  For this project I worked on the website and did the research part, sketches, wireframes and UI. Also, worked on the illustrations. Alongside the development team, we decided on the best animations and overall experience of the website. // Case Study presentation: Unquenchable.
  • Adaptabi. For this project I worked on the website and did the research part, sketches, wireframes and UI. Alongside the development team, we decided on the best animations and overall experience of the website.

Older (2012 – 2015) UX positions: LinkedIn profile